Choosing Your eCommerce Marketing Warrior: ActiveCampaign vs Omnisend

Tunica Tech

Tunica Tech

3 min read

June 13

ActiveCampaign vs. Omnisend: A Comprehensive Email & SMS Marketing Showdown

Finding the perfect email and SMS marketing platform is crucial for streamlining your marketing efforts and driving business growth. ActiveCampaign and Omnisend are both formidable contenders in this space. Let's explore their features, strengths, and weaknesses to help you make an informed choice.

Feature Face-Off


  • Marketing Automation: A robust visual builder for crafting sophisticated automation workflows. Utilizes diverse triggers, actions, and conditions.
  • Email Marketing: Offers extensive email templating options, personalization tools, A/B testing capabilities, and dynamic content.
  • CRM and Sales Automation: Integrated functionalities for managing leads, tracking sales pipelines, and automating sales processes.
  • SMS Marketing: Text-based communication to complement email campaigns, appointment reminders, etc.
  • Landing Pages & Forms: Design customized landing pages and forms to capture leads with ease.


  • Ecommerce Focus: Tailored for online businesses, offering seamless integrations with popular ecommerce platforms.
  • SMS Marketing: A core strength, allowing you to run diverse SMS campaigns and automations.
  • Marketing Automation: Visual workflow creation with pre-designed templates focused on ecommerce journeys.
  • Segmentation: Fine-grained segmentation based on purchase behavior, customer lifecycle stage, and other detailed metrics.
  • Pop-ups and Forms: A rich array of customizable forms and pop-up types for lead generation.

Ease of Use

  • ActiveCampaign: Generally user-friendly but may have a slightly steeper learning curve initially due to its broader feature set.
  • Omnisend: Aims for a streamlined and intuitive experience, potentially making it easier for beginners, especially in the ecommerce field.


  • ActiveCampaign: An expansive ecosystem of integrations, covering CRMs, sales tools, analytics platforms, and more.
  • Omnisend: Strong focus on ecommerce platform integrations; may have slightly fewer integrations in other areas.


  • ActiveCampaign: Flexible plans based on contact count and desired features. Can be cost-effective as your needs grow.
  • Omnisend: Pricing primarily based on contact count, along with some feature restrictions across tiers.

Customer Support

  • ActiveCampaign: Offers support through email, live chat, and a knowledge base. Phone support at higher plans.
  • Omnisend: Primarily provides email and live chat support, with varying levels based on your pricing plan.

Who Should Choose Which?

Consider ActiveCampaign if:

  • You need a platform extending beyond ecommerce use cases.
  • A built-in CRM for managing leads and sales pipelines is essential.
  • You value a wide range of features and extensive flexibility.
  • Cross-channel automation across email, SMS, and other areas is a priority.

Consider Omnisend if:

  • You run an online store and need powerful ecommerce-specific features.
  • You prioritize SMS marketing alongside email campaigns.
  • User-friendliness and a quick setup are crucial for your team.
  • Deep customer segmentation is key to targeted campaigns.

The Verdict

Both ActiveCampaign and Omnisend are powerful platforms with distinct advantages. ActiveCampaign stands out with its broader range of features and integrated CRM. Omnisend excels in its ecommerce-centric design and focus on SMS marketing. The best choice ultimately depends on your business's specific needs and priorities.

We highly recommend exploring the free trials offered by both platforms to experience the interface and features before making your decision!

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