BuzzSumo vs Google Trends

Introduction

BuzzSumo and Google Trends are two popular tools for analyzing online trends and identifying popular content. While both tools offer similar features, there are some key differences between them.

Data Sources

BuzzSumo collects data from a variety of social media platforms, including Facebook, Twitter, Pinterest, and Reddit. Google Trends, on the other hand, collects data from Google Search. This means that BuzzSumo can provide insights into what content is being shared and engaged with across social media, while Google Trends can provide insights into what people are searching for on Google.

Metrics

BuzzSumo provides a variety of metrics, including shares, likes, comments, and backlinks. Google Trends provides a variety of metrics, including search volume, search interest over time, and related queries.

Features

BuzzSumo offers a variety of features, including:

• Content discovery: BuzzSumo can help you discover popular content on any topic.
• Content analysis: BuzzSumo can help you analyze the performance of your content and identify what is working well.
• Influencer identification: BuzzSumo can help you identify influencers in your niche.
• Competitor analysis: BuzzSumo can help you analyze your competitors' content and identify opportunities to differentiate yourself.

Google Trends offers a variety of features, including:

• Trend exploration: Google Trends can help you explore trends in search volume over time.
• Related queries: Google Trends can help you identify related queries that people are searching for.
• Forecast: Google Trends can help you forecast future search volume for a given query.

Pricing

BuzzSumo offers a variety of pricing plans, starting at $79 per month. Google Trends is free to use.

Conclusion

BuzzSumo and Google Trends are both powerful tools for analyzing online trends and identifying popular content. However, there are some key differences between the two tools. BuzzSumo is a good choice if you need to track social media engagement, while Google Trends is a good choice if you need to track search volume.