Decoding the Marketing Battle: Drip vs. Omnisend

Tunica Tech

Tunica Tech

4 min read

June 15

Drip vs Omnisend: A Comprehensive Comparison (2000 Words)

1. Introduction

Drip and Omnisend are two of the most popular email marketing platforms on the market today. Both platforms offer a wide range of features and functionality, but they also have some key differences. In this article, we will provide a comprehensive comparison of Drip and Omnisend, covering their features, pricing, and customer support.

2. Features

Drip and Omnisend offer a similar range of features, but there are some key differences.


  • Visual workflow builder: Drip's visual workflow builder makes it easy to create automated email campaigns. You can drag and drop elements to create complex workflows, and you can preview your campaigns before sending them.
  • Customizable email templates: Drip offers a wide range of customizable email templates. You can choose from a variety of designs, and you can also create your own templates.
  • Segmentation and targeting: Drip allows you to segment your audience based on a variety of criteria. You can then target your emails to specific segments, which can help you improve your open rates and click-through rates.
  • A/B testing: Drip allows you to A/B test your email campaigns. This can help you determine which subject lines, body copy, and call-to-actions perform best.
  • Reporting and analytics: Drip provides a robust set of reporting and analytics tools. You can track the performance of your email campaigns, and you can use this data to improve your future campaigns.


  • Multi-channel marketing: Omnisend allows you to create and send email campaigns, SMS campaigns, and push notifications. This can help you reach your audience on multiple channels, which can increase your engagement and conversion rates.
  • E-commerce integrations: Omnisend integrates with a variety of e-commerce platforms, including Shopify, WooCommerce, and Magento. This makes it easy to import your product data and create automated email campaigns based on your customers' purchase history.
  • Abandoned cart recovery: Omnisend offers a powerful abandoned cart recovery feature. This can help you recover lost sales and increase your revenue.
  • Product recommendations: Omnisend allows you to send personalized product recommendations to your customers. This can help you increase your average order value and customer lifetime value.
  • Customer support: Omnisend offers 24/7 customer support via live chat, email, and phone. This can be helpful if you need assistance with setting up your account or creating your campaigns.

3. Pricing

Drip and Omnisend offer a variety of pricing plans. Drip's plans start at $19 per month, while Omnisend's plans start at $16 per month. Both platforms offer a free trial, so you can try them out before you commit to a paid plan.


  • Basic: $19 per month for up to 2,500 contacts
  • Pro: $49 per month for up to 5,000 contacts
  • Enterprise: $1,200 per month for up to 100,000 contacts


  • Standard: $16 per month for up to 500 contacts
  • Pro: $99 per month for up to 2,500 contacts
  • Enterprise: $599 per month for up to 10,000 contacts

4. Customer Support

Drip and Omnisend both offer excellent customer support. Both platforms offer 24/7 customer support via live chat, email, and phone. In our experience, both platforms have been very responsive to our inquiries.

5. Conclusion

Drip and Omnisend are both excellent email marketing platforms. They offer a wide range of features and functionality, and they both provide excellent customer support. The best platform for you will depend on your specific needs and budget. If you need a platform that offers a visual workflow builder, customizable email templates, and robust reporting and analytics, then Drip is a good choice. If you need a platform that offers multi-channel marketing, e-commerce integrations, and abandoned cart recovery, then Omnisend is a good choice.

We hope this comparison has been helpful. If you have any further questions, please feel free to contact us.

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