Klaviyo vs Eloqua: 2000-Word Comparison

Introduction

Klaviyo and Eloqua are two of the leading marketing automation platforms on the market. Both platforms offer a wide range of features to help businesses automate their marketing campaigns, from email marketing to social media marketing to e-commerce automation.

In this article, we will compare Klaviyo and Eloqua head-to-head in a number of key areas, including features, pricing, and customer support. By the end of this article, you will have a better understanding of which platform is right for your business.

Features

Klaviyo and Eloqua offer a similar range of features, but there are some key differences between the two platforms.

Email Marketing

Klaviyo is known for its powerful email marketing capabilities. The platform offers a wide range of features to help businesses create, send, and track email campaigns, including:

• Drag-and-drop email editor
• Segmentation and targeting
• Automated email campaigns
• Email tracking and analytics

Eloqua also offers a robust email marketing solution. The platform includes all of the features that Klaviyo offers, plus a few additional features, such as:

• Multivariate testing
• Dynamic content
• Lead scoring

Marketing Automation

Both Klaviyo and Eloqua offer marketing automation capabilities. However, Eloqua's marketing automation capabilities are more comprehensive than Klaviyo's. Eloqua offers a wide range of features to help businesses automate their marketing campaigns, including:

• Lead capture and management
• Workflow automation
• Lead scoring
• Campaign reporting and analytics

Klaviyo's marketing automation capabilities are more limited than Eloqua's. However, Klaviyo does offer some basic marketing automation features, such as:

• Email automation
• Segmentation and targeting
• Lead scoring

E-commerce Automation

Klaviyo and Eloqua both offer e-commerce automation capabilities. However, Klaviyo's e-commerce automation capabilities are more comprehensive than Eloqua's. Klaviyo offers a wide range of features to help businesses automate their e-commerce marketing, including:

• Abandoned cart emails
• Cross-sell and upsell emails
• Product recommendations
• Order tracking emails

Eloqua also offers some basic e-commerce automation features, such as:

• Abandoned cart emails
• Cross-sell and upsell emails

Pricing

Klaviyo and Eloqua offer a variety of pricing plans to meet the needs of businesses of all sizes.

Klaviyo Pricing

Klaviyo's pricing plans start at $20 per month for up to 500 contacts. The platform also offers a number of add-on features, such as SMS marketing and e-commerce automation, for an additional cost.

Eloqua Pricing

Eloqua's pricing plans start at $2,000 per month for up to 10,000 contacts. The platform also offers a number of add-on features, such as lead scoring and marketing automation, for an additional cost.

Customer Support

Klaviyo and Eloqua both offer a variety of customer support options, including email, phone, and chat.

Klaviyo Customer Support

Klaviyo offers email, phone, and chat support to all of its customers. The platform also has a comprehensive knowledge base and a community forum where users can get help from other Klaviyo users.

Eloqua Customer Support

Eloqua offers email, phone, and chat support to all of its customers. The platform also has a comprehensive knowledge base and a community forum where users can get help from other Eloqua users.

Conclusion

Klaviyo and Eloqua are both powerful marketing automation platforms that can help businesses automate their marketing campaigns and grow their businesses. However, the two platforms are different in terms of their features, pricing, and customer support. Klaviyo is a more affordable option for small businesses, while Eloqua is a more comprehensive platform for larger businesses with complex marketing needs.

The best way to decide which platform is right for your business is to compare the features, pricing, and customer support of each platform and see which one best meets your needs.