Mailchimp vs Drip: The Ultimate Comparison

Introduction

Mailchimp and Drip are two of the most popular email marketing platforms on the market. Both platforms offer a wide range of features, but they also have some key differences. In this article, we will compare Mailchimp and Drip in detail to help you decide which platform is right for you.

Features

Email templates

Mailchimp offers a wide range of email templates that you can use to create your campaigns. These templates are all designed to be responsive, so they will look great on any device. Drip also offers a range of email templates, but they are more focused on lead generation and sales.

Email automation

Mailchimp and Drip both offer powerful email automation features. With Mailchimp, you can create automated email sequences that are triggered by specific events, such as when someone signs up for your email list or abandons their shopping cart. Drip also offers email automation features, but they are more advanced and allow you to create more complex sequences.

Segmentation

Mailchimp and Drip both allow you to segment your email list so that you can send targeted emails to specific groups of people. With Mailchimp, you can segment your list based on a variety of factors, such as demographics, location, and interests. Drip also allows you to segment your list, but it offers more advanced segmentation options, such as the ability to segment based on behavior.

Reporting

Mailchimp and Drip both offer robust reporting features that allow you to track the performance of your email campaigns. With Mailchimp, you can track metrics such as open rates, click-through rates, and conversions. Drip also allows you to track these metrics, but it offers more advanced reporting features, such as the ability to track customer lifetime value.

Pricing

Mailchimp offers a free plan that includes up to 2,000 subscribers and 10,000 emails per month. Paid plans start at $10 per month for up to 500 subscribers. Drip does not offer a free plan. Paid plans start at $49 per month for up to 2,500 subscribers.

Customer support

Mailchimp offers email and phone support to all of its customers. Drip offers email support to all of its customers and phone support to paying customers.

Conclusion

Mailchimp and Drip are both powerful email marketing platforms that offer a wide range of features. Mailchimp is a good option for small businesses and startups that are looking for an affordable and easy-to-use platform. Drip is a good option for businesses that are looking for a more advanced platform with powerful email automation and segmentation features.