Mailchimp vs Klaviyo: An In-Depth Comparison for 2023

Introduction

Mailchimp and Klaviyo are two of the most popular email marketing platforms on the market. Both offer a wide range of features and integrations, but they also have some key differences. In this article, we'll take a closer look at each platform and compare their features, pricing, and customer support.

Features

Email Marketing

Both Mailchimp and Klaviyo offer a full range of email marketing features, including:

• Drag-and-drop email builder
• Automated email campaigns
• Segmentation and targeting
• A/B testing
• Reporting and analytics

Mailchimp has a slight edge over Klaviyo in terms of email marketing features. For example, Mailchimp offers a wider range of email templates and a more powerful A/B testing feature. However, Klaviyo has a more advanced segmentation and targeting feature, which can be useful for businesses with complex customer data.

Ecommerce Integrations

Both Mailchimp and Klaviyo offer integrations with a wide range of ecommerce platforms, including:

• Shopify
• WooCommerce
• BigCommerce
• Magento
• Salesforce Commerce Cloud

Mailchimp has a wider range of ecommerce integrations than Klaviyo, but Klaviyo's integrations are generally more robust. For example, Klaviyo offers a deeper integration with Shopify, which allows you to track customer behavior and automate abandoned cart emails.

Automation

Both Mailchimp and Klaviyo offer powerful automation features that can help you save time and improve your email marketing campaigns. Mailchimp's automation features are more basic than Klaviyo's, but they are still very powerful. For example, Mailchimp allows you to create automated email campaigns based on customer behavior, such as opening an email or clicking a link.

Klaviyo's automation features are more advanced than Mailchimp's. For example, Klaviyo allows you to create complex automation workflows that can trigger multiple actions based on customer behavior. Klaviyo also offers a more powerful segmentation and targeting feature, which can be useful for creating more personalized automated campaigns.

Reporting and Analytics

Both Mailchimp and Klaviyo offer robust reporting and analytics features that can help you track the performance of your email marketing campaigns. Mailchimp's reporting features are more basic than Klaviyo's, but they are still very useful. For example, Mailchimp allows you to track key metrics such as open rates, click-through rates, and conversion rates.

Klaviyo's reporting features are more advanced than Mailchimp's. For example, Klaviyo allows you to track customer lifetime value, which can be useful for understanding the long-term impact of your email marketing campaigns. Klaviyo also offers a more powerful segmentation and targeting feature, which can be useful for creating more personalized reports.

Pricing

Mailchimp and Klaviyo offer a variety of pricing plans to meet the needs of businesses of all sizes. Mailchimp's pricing plans are based on the number of subscribers on your list, while Klaviyo's pricing plans are based on the number of emails you send each month.

Mailchimp's pricing plans start at $9.99 per month for up to 500 subscribers. Klaviyo's pricing plans start at $20 per month for up to 300 subscribers.

Both Mailchimp and Klaviyo offer a free plan for businesses with up to 2,000 subscribers. The free plan includes basic email marketing features, but it does not include some of the more advanced features, such as automation and segmentation.

Customer Support

Mailchimp and Klaviyo both offer excellent customer support. Both companies offer a variety of support channels, including email, phone, and live chat. Mailchimp also offers a comprehensive knowledge base that can be helpful for troubleshooting common issues.

Klaviyo's customer support is generally more responsive than Mailchimp's. Klaviyo also offers a more personalized support experience. For example, Klaviyo assigns each customer a dedicated account manager who can help you with onboarding, troubleshooting, and other issues.

Conclusion

Mailchimp and Klaviyo are both powerful email marketing platforms that can help you grow your business. Both platforms offer a wide range of features and integrations, but they also have some key differences. Mailchimp is a good choice for businesses with a small email list or a limited budget. Klaviyo is a good choice for businesses with a large email list or complex marketing needs.

Ultimately, the best email marketing platform for your business will depend on your specific needs. If you're not sure which platform is right for you, I recommend signing up for a free trial of both Mailchimp and Klaviyo. This will give you a chance to try out the features of each platform and see which one is the best fit for your business.