Mailchimp vs Omnisend: A Comprehensive Comparison

Introduction

Mailchimp and Omnisend are two of the leading email marketing platforms on the market. Both platforms offer a wide range of features to help businesses create and send effective email campaigns. However, there are some key differences between the two platforms that businesses should be aware of before choosing one.

In this comprehensive comparison, we will explore the key features, pricing, and pros and cons of both Mailchimp and Omnisend.

Key Features

Mailchimp

• Drag-and-drop email builder
• Automated email campaigns
• Segmentation and targeting
• Email templates
• A/B testing
• Reporting and analytics

Omnisend

• Drag-and-drop email builder
• Automated email campaigns
• Segmentation and targeting
• Email templates
• A/B testing
• Reporting and analytics
• SMS marketing
• Push notifications
• Facebook Messenger marketing
• WhatsApp marketing

Pricing

Mailchimp

• Free plan: Up to 2,000 subscribers and 10,000 emails per month
• Essentials plan: $11 per month for up to 500 subscribers
• Standard plan: $17 per month for up to 2,500 subscribers
• Premium plan: $299 per month for up to 10,000 subscribers

Omnisend

• Free plan: Up to 250 subscribers and 500 emails per month
• Standard plan: $16 per month for up to 500 subscribers
• Pro plan: $99 per month for up to 2,500 subscribers
• Enterprise plan: Custom pricing for over 2,500 subscribers

Pros and Cons

Mailchimp

Pros:

• Easy to use
• Wide range of features
• Affordable
• Excellent customer support

Cons:

• Can be slow at times
• Limited automation capabilities
• Not as many integrations as other platforms

Omnisend

Pros:

• All-in-one marketing platform
• Powerful automation capabilities
• Wide range of integrations
• Excellent customer support

Cons:

• More expensive than Mailchimp
• Not as easy to use as Mailchimp
• Fewer email templates

Conclusion

Both Mailchimp and Omnisend are excellent email marketing platforms. However, the best platform for your business will depend on your specific needs and budget.

If you are looking for an easy-to-use platform with a wide range of features at an affordable price, then Mailchimp is a great option.

If you are looking for an all-in-one marketing platform with powerful automation capabilities, then Omnisend is a better choice.