Marketo vs Drip: The Ultimate Comparison

Introduction

Marketo and Drip are two of the leading marketing automation platforms on the market. Both platforms offer a wide range of features to help businesses automate their marketing campaigns, including email marketing, marketing automation, lead scoring, and social media marketing. However, there are some key differences between the two platforms that make them better suited for different types of businesses.

Features

Marketo offers a more comprehensive set of features than Drip, including:

• Email marketing
• Marketing automation
• Lead scoring
• Social media marketing
• CRM integration
• Ecommerce integration
• Reporting and analytics

Drip offers a more focused set of features that are specifically designed for email marketing, including:

• Email marketing
• Marketing automation
• Lead scoring
• CRM integration
• Ecommerce integration
• Reporting and analytics

Pricing

Marketo is a more expensive platform than Drip. Marketo's pricing starts at $895 per month, while Drip's pricing starts at $19 per month.

Customer Support

Both Marketo and Drip offer excellent customer support. Marketo offers 24/7 support via phone, email, and chat. Drip offers 24/7 support via email and chat.

Conclusion

Marketo and Drip are both excellent marketing automation platforms. However, Marketo is a better choice for businesses that need a comprehensive set of features, while Drip is a better choice for businesses that are looking for a more affordable and focused email marketing platform.