Penguin Publishing
Project Type
Data AnalyticsIndustry
PublishingService
Data AnalyticsDated
OngoingProject Description
PenguinRandomHouseapproachedusforthreeoftheirproperties,Penguinbooks,TheHappyFoodieandDeadGoodBooks.Inthefirstphaseoftheproject,theywantedanoverallhealthcheckoftheirexistingsystemsaswellasimplementationofanalyticswherevermissing.Wedida360degreehealthcheckupaswellasimplementedGoogleAnalyticsandGoogleTagManageraswellasAdobeAnalyticsandAdobelaunch.Inthesecondphase,weshallfocusonansweringimportantbusinessquestionsandmeasuringtheKPIsusingthedatagathered.
Health Check-up
OfthethreepropertiesunderPenguineRandomHouse,PenguineBooksusedAdobeAnalyticsandAdobeLaunchwhileweimplementedGoogleAnalyticsandGoogleTagManageronTheHappyFoodieandDeadGoodBooks.Anexhaustivehealthcheckupwasdonetofindthingsthatwerenotworkingasperindustrystandards.Metricsanddatapointsnotbeingtrackedbutimportatnttothebusinesswerealsoidentifiedandimplemented.
Data Analytics and Recommendations
UsingthedatabeingcollectedacrossGoogleAnalytics,GoogleTagManager,AdobeLaunchandAdobeAnalytics,thesecondphaseoftheprojectfocusedonansweringimportantbusinessquestionsandprovidinginsightstodriveimportantbusinessdecisionsandimprovetheuserexperienceinascientificmanner.
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