Exploring New Options: Alternatives to FeedOtter

The Top Social Listening and Brand Monitoring Tools to Consider in 2021

Brand awareness and reputation are crucial for any business, and in today’s digital age, social media plays a significant role. With millions of conversations happening online every day, it can be overwhelming for businesses to keep track of their brand mentions and analyze their online presence. This is where social listening and brand monitoring tools come in.

Social listening tools allow businesses to monitor and analyze conversations happening on social media platforms and the web. This helps companies understand their audience, stay ahead of their competitors, and make data-driven decisions to improve their brand image. In this article, we will explore the top alternatives to FeedOtter for social listening and brand monitoring.

1. Hootsuite

Hootsuite is a popular social media management tool that also offers social listening capabilities. It allows businesses to monitor conversations across multiple social media platforms, including Twitter, Facebook, Instagram, LinkedIn, and YouTube. With its customizable streams and real-time tracking, Hootsuite helps businesses stay on top of their brand mentions, hashtags, and keywords.

One of the key features of Hootsuite is its sentiment analysis, which classifies mentions and comments as negative, neutral, or positive. This helps businesses understand customer sentiment and address any issues or concerns promptly. Furthermore, Hootsuite offers advanced analytics and reporting to help businesses track their brand performance and measure the impact of their social media efforts.

2. Brandwatch

Brandwatch is a powerful social listening and analytics platform that allows businesses to track conversations happening across various sources, including social media, news outlets, blogs, reviews, and forums. Its AI-powered tool, Vizia, provides real-time insights and visualizations, making it easier for businesses to analyze their brand reputation and competitive landscape.

Brandwatch also offers a sentiment analysis feature, along with the ability to filter and categorize conversations by location, language, and topic. It also allows businesses to set up custom alerts for specific keywords and phrases, enabling them to proactively manage their brand image and respond to any crisis quickly.

3. Mention

Mention is a social media monitoring and listening tool that helps businesses track their brand mentions, hashtags, and influencers across the web. It offers real-time alerts and insights, enabling businesses to respond to conversations and engage with their audience promptly.

One of the standout features of Mention is its ability to track mentions in multiple languages. This is particularly useful for businesses operating in international markets. Mention also offers competitive analysis and influencer identification tools to help businesses stay ahead of their competitors and collaborate with influencers to boost their brand reach.

4. Agorapulse

Agorapulse is another all-in-one social media management tool that also provides social listening capabilities. Its social media inbox helps businesses keep track of their brand mentions and comments across various platforms, including Instagram, Facebook, Twitter, LinkedIn, and YouTube.

Agorapulse offers advanced social reporting and analytics, along with sentiment analysis, to help businesses make data-driven decisions and improve their brand image. It also allows businesses to schedule and publish posts across multiple platforms, making it a convenient tool for social media management.

5. Sprout Social

Sprout Social is a comprehensive social media management tool that also offers social listening and engagement features. With its interactive social media calendar and smart inbox, businesses can effectively manage their social media presence and engage with their audience in real-time.

Sprout Social also allows businesses to track and analyze their brand mentions, hashtags, and competitors’ activities through its listening feature. Additionally, it provides detailed social media reporting, along with sentiment analysis, to help businesses track the impact of their social media efforts and understand customer sentiment better.

6. NetBase

NetBase is a social media analytics platform that offers social listening and monitoring capabilities. It uses AI and machine learning to provide businesses with real-time insights and visualizations, helping them understand customer sentiment and track their brand reputation across various platforms.

NetBase also offers advanced features, such as audience segmentation and predictive analytics, to help businesses understand their audience better and make data-driven decisions. Furthermore, it provides competitive benchmarking, enabling businesses to compare their performance against their competitors and identify areas for improvement.

7. Meltwater

Meltwater is a social listening and media intelligence platform that offers businesses a 360-degree view of their brand’s online presence. It not only tracks brand mentions on social media but also provides insights from news outlets, blogs, forums, and reviews.

Meltwater’s AI-powered tool, Fjord, offers real-time analytics and visualizations, along with sentiment analysis and influencer identification. This helps businesses understand the impact of their brand reputation and make informed decisions to improve customer perception.

8. Talkwalker

Talkwalker is a social media analytics and monitoring tool that uses AI and machine learning to track brand mentions and sentiment across the web. Its customizable dashboard and real-time alerts enable businesses to monitor their brand reputation and respond to conversations immediately.

Talkwalker also offers social media reporting and competitive benchmarking to help businesses measure the impact of their social media efforts and stay ahead of their competitors. Its influencer identification and management features also allow businesses to collaborate with influencers and expand their brand reach.

9. Crowdfire

Crowdfire is a social media management tool that also offers social listening for businesses. Its smart inbox helps businesses track their brand mentions and messages from multiple accounts and platforms, making it easier to manage their online presence.

Crowdfire also offers hashtag tracking and sentiment analysis to help businesses understand their online reputation and customer sentiment. Additionally, it allows businesses to schedule and publish posts across multiple platforms, making it a convenient tool for social media management.

10. Awario

Awario is a social media listening and analytics tool that helps businesses track their brand mentions, hashtags, and competitors’ activities. It offers real-time monitoring and advanced filtering options, enabling businesses to stay on top of their online presence and respond to conversations promptly.

Awario also offers sentiment analysis and social media reporting to help businesses understand customer sentiment and track the impact of their online efforts. Its influencer marketing and competitor analysis features also make it a comprehensive tool for businesses looking to boost their brand image and stay ahead of their competitors.

Final Thoughts

Social listening and brand monitoring is crucial for businesses to understand their audience, stay ahead of their competitors, and make data-driven decisions to improve their brand image. While FeedOtter offers excellent features for this purpose, the alternatives listed above also offer a wide range of capabilities to help businesses manage their online presence effectively. Depending on your business's specific needs and budget, you can choose the best tool that meets your brand monitoring and social listening requirements.