Battle of the Marketing Automation Tools: FeedOtter Takes on Euromonitor

FeedOtter vs Euromonitor: A Comparison

FeedOtter and Euromonitor are two popular companies that offer data and insights in the business and market research industry. In this comparison, we will take a closer look at these two companies, their services, and how they differ from each other.

Background and Services

FeedOtter is a content automation and RSS solution for businesses and marketers, founded in 2013. Their main focus is on helping businesses simplify and streamline their content distribution process through email and RSS feeds. FeedOtter offers features such as customizable templates, automation, and integrations with popular email marketing platforms like Mailchimp and Marketo. They also provide analytics and reporting to track performance.

On the other hand, Euromonitor is a global market research company founded in 1972. They offer research services that cover various industries such as consumer goods, retail, technology, and more. Euromonitor's main focus is on providing insights and analysis to help businesses make informed decisions. They offer reports, data and statistics, and consulting services to their clients.

Target Audience

FeedOtter primarily caters to marketing and content teams in businesses of all sizes. Their services are beneficial for companies that rely on content marketing to reach and engage with their target audience. By automating content distribution, FeedOtter helps these businesses save time and effort while ensuring the timely delivery of their content to their email subscribers.

On the other hand, Euromonitor's target audience is mainly businesses in the consumer goods and services industries. Their reports and analysis are valuable for companies looking to enter new markets, identify consumer trends, and stay ahead of their competitors. Euromonitor's clients range from small businesses to multinational corporations.

Pricing

FeedOtter offers flexible pricing plans that cater to the needs of different businesses. They have a free plan for users with up to 200 email subscribers, with limited features. Their paid plans start at $49 per month for up to 5,000 subscribers and go up to $999 per month for unlimited subscribers. Custom pricing is also available for enterprise clients.

On the other hand, Euromonitor's pricing is not publicly available on their website. As a market research company, they offer customized solutions for their clients based on their specific needs and budget. These tailored solutions usually come at a high cost and may not be feasible for small businesses.

Features and Functionality

FeedOtter and Euromonitor offer different features and functionality tailored to their respective target audience. FeedOtter's main features include customizable email templates, RSS feed automation, integration with email marketing platforms, and analytics and reporting. These features help businesses streamline their content distribution process and track its success.

Euromonitor, on the other hand, offers a wide range of research services such as industry reports, consumer trends analysis, market data and statistics, and consulting services. They also provide custom research services for businesses with specific needs. Additionally, Euromonitor has a platform called Passport, which allows users to access their research and data online.

Integrations

Both FeedOtter and Euromonitor offer integrations with other platforms to enhance their services' functionality and reach. FeedOtter integrates with popular email marketing platforms like Mailchimp, Marketo, and HubSpot. This integration allows users to seamlessly import their email lists and automate email campaigns using FeedOtter's features.

Similarly, Euromonitor integrates with various data analysis tools such as Tableau and Power BI. This integration allows users to visually represent and analyze the data provided by Euromonitor easily. Euromonitor's Passport platform also integrates with other market research tools such as Mintel and IRI.

Customer Support

FeedOtter offers customer support through email and live chat during business hours (8 AM to 5 PM PST). They also have a knowledge base and FAQ section on their website to help users with any questions or issues they may have. Additionally, paid plans of FeedOtter come with priority support and a dedicated customer success manager.

Euromonitor provides customer support through email and phone. They also have a Global Help Desk, where users can submit queries and receive support from their local offices. Additionally, Euromonitor has a Client Success Advisory team that offers personalized support and guidance to their clients.

Ease of Use

In terms of ease of use, FeedOtter has a user-friendly interface and a simple setup process. They offer customizable templates and automation, making it easy for users to create and send email campaigns. However, users need to have some basic knowledge of email marketing and RSS feeds to use FeedOtter effectively.

Euromonitor, on the other hand, has a slightly steeper learning curve. Their clients need to have a good understanding of market research and data analysis to benefit from their services fully. Additionally, some of their services, such as custom research and consulting, may require a longer process and more involvement from the client.

Data Accuracy

One of the most crucial factors in the market research industry is data accuracy. FeedOtter sources its data from external news and content sources, making it prone to errors and inconsistencies. However, they have a team of editors and data analysts who review the content to ensure its accuracy and relevance.

On the other hand, Euromonitor has a team of over 1,150 analysts and researchers across the globe who collect and analyze data from various sources to provide accurate insights. They also have strict quality control processes to ensure the accuracy and reliability of their data.

Final Verdict

In conclusion, FeedOtter and Euromonitor are two companies in the business and market research industry, catering to different target audiences with their respective services. FeedOtter focuses on simplifying and streamlining content distribution for businesses, while Euromonitor provides in-depth insights and analysis to help businesses make informed decisions.

While they both have their strengths and weaknesses, it ultimately depends on the specific needs and budget of the business when choosing between FeedOtter and Euromonitor. Companies that rely heavily on content marketing may benefit more from FeedOtter's services, while businesses in consumer goods and services industries may find Euromonitor's services more valuable.