Battle of the Research Titans: Comparing Google Surveys and Brandwatch

Battle of the Research Titans: Comparing Google Surveys and Brandwatch
Tunica Tech

Tunica Tech

3 min read

April 29

Comparison between Google Surveys and Brandwatch

When it comes to market research and social media monitoring, there are many tools available for businesses to choose from. Two popular options are Google Surveys and Brandwatch. Both aim to provide valuable insights for businesses, but they differ in terms of approach, features, and pricing. In this article, we will compare Google Surveys and Brandwatch in detail to help you decide which one is more suitable for your business needs.


Google Surveys is a market research tool that allows businesses to create online surveys and collect insights from their target audience. It uses Google's robust platform to reach a large number of respondents and provides real-time data and customizable reports.

Brandwatch, on the other hand, is a social media monitoring tool that helps businesses track and analyze conversations across various social media platforms. It offers advanced social listening features, such as sentiment analysis, topic and influencer tracking, and competitive benchmarking.


The main difference between Google Surveys and Brandwatch lies in their approach. Google Surveys collects data by directly asking questions to the target audience, while Brandwatch gathers data by monitoring online conversations and mentions. This means that Google Surveys provides user-generated data, while Brandwatch provides organic data.

Google Surveys' approach allows businesses to obtain specific and targeted information from their chosen demographics. It also ensures the authenticity and accuracy of the data, as it comes directly from the respondents. On the other hand, Brandwatch's approach provides a bigger picture of what is being said about a brand or a topic online, including both positive and negative sentiments.


Google Surveys offers a variety of features to help businesses create and analyze online surveys. Its features include customizable survey templates, audience targeting, real-time reporting, data export, and integration with other Google tools like Google Analytics and Data Studio. It also has a user-friendly interface and can be accessed across desktop and mobile devices.

On the other hand, Brandwatch offers an extensive range of features for social media monitoring, including real-time tracking, sentiment analysis, keyword and hashtag tracking, competitive benchmarking, and influencer identification. It also has advanced filtering and segmentation options, customizable dashboards, and data export. Brandwatch's interface may not be as user-friendly as Google Surveys, but it offers more comprehensive and in-depth insights.


The pricing for Google Surveys is based on a pay-per-response model, where businesses only pay for the number of responses received. Prices start at $0.10 per completed response for general surveys and $0.50 per response for targeted surveys. There is also a subscription option for businesses that require more than 5,000 responses per month.

Brandwatch's pricing is based on a monthly subscription model, with prices starting at $800 per month for their basic plan. The pricing may vary depending on the number of data sources and the level of data access and support required. Brandwatch also offers a free trial for businesses to test out the platform before committing to a subscription.


In conclusion, both Google Surveys and Brandwatch offer valuable insights for businesses, but they differ in their approach, features, and pricing. Google Surveys is ideal for businesses that want to gather targeted data directly from their audience, while Brandwatch is more suitable for those looking for a comprehensive and in-depth understanding of online conversations and mentions. It ultimately depends on the specific needs and budget of the business.

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