Battle of the Marketing Tools: Google Surveys and FeedOtter Face Off

Google Surveys vs FeedOtter

There are many tools available for conducting surveys online, and two popular options are Google Surveys and FeedOtter. Both offer ways to gather feedback and data from a targeted audience, but there are differences between the two platforms that may make one more suitable for certain businesses or projects. In this comparison, we will explore the features, pros, and cons of both Google Surveys and FeedOtter.

Features

Google Surveys:

Google Surveys is a market research tool that allows businesses to gather data from a specific target audience. It offers a variety of question types, including multiple choice, open-ended, and ranking questions. It also has advanced features such as skip logic and validation rules to ensure the accuracy of responses.

One of the standout features of Google Surveys is its targeting options. Users can choose to survey specific demographics based on age, gender, location, and interests. This allows users to get data from a highly targeted audience and can result in more accurate and useful insights.

Google Surveys also has a user-friendly interface and provides real-time results, making it easy for users to track and analyze the data they collect. It also integrates with Google Analytics, making it easy to combine survey data with website analytics for a more comprehensive view of audience behavior.

FeedOtter:

FeedOtter is a content automation tool that allows businesses to easily create and distribute email newsletters, RSS-driven content, and surveys. With FeedOtter's survey feature, users can include a variety of question types, images, and branding to create a professional and engaging survey experience for their audience.

In addition to the standard survey features, FeedOtter also offers custom branding options, including the ability to add logos and colors to surveys to match a company's branding. It also has advanced features such as the ability to create custom email lists for targeted surveys and the option to send surveys via email or embed them directly on a website or blog.

Another key feature of FeedOtter is its integration with various marketing automation platforms, including Marketo, HubSpot, and Pardot. This makes it easy for businesses to combine survey data with other marketing data and create more targeted and personalized campaigns based on survey responses.

Pros and Cons

Google Surveys:

Pros:

• Wide range of targeting options
• User-friendly interface
• Real-time results
• Integration with Google Analytics

Cons:

• Limited question types
• No option for custom branding
• Requires a Google account

FeedOtter:

Pros:

• Multiple question types
• Custom branding options
• Integration with various marketing automation platforms
• Option to embed surveys on websites or blogs

Cons:

• No option for targeting specific demographics
• Requires a paid subscription
• May be more complex for beginners to use

Conclusion

Both Google Surveys and FeedOtter offer valuable features for businesses looking to gather information from their audience. However, each platform has its own strengths and limitations.

Google Surveys is a great option for businesses that need to target specific demographics and want real-time results. Its integration with Google Analytics is also a valuable feature for those looking to combine survey data with website analytics. However, it may be limiting for those looking for more advanced question types or custom branding options.

On the other hand, FeedOtter is a more versatile platform that offers a variety of question types and advanced branding options. Its integration with various marketing automation platforms also makes it a great choice for businesses looking to use survey data to enhance their overall marketing strategy. However, it does require a paid subscription and may be more complex for beginners to use.

In the end, the choice between Google Surveys and FeedOtter will depend on the specific needs and goals of each business. Both platforms offer unique and useful features that can help businesses gather valuable insights and make data-driven decisions.