Later vs Facebook Ads Manager

Overview

Later and Facebook Ads Manager are two of the most popular social media management tools on the market. Both tools offer a wide range of features to help businesses manage their social media presence, including scheduling, analytics, and reporting. However, there are some key differences between the two tools that may make one a better choice for your business than the other.

Features

Later offers a wider range of features than Facebook Ads Manager, including:

• Scheduling: Later allows you to schedule posts to multiple social media accounts at once, including Facebook, Twitter, Instagram, and Pinterest. You can also schedule posts to be published at specific times or on specific days of the week.
• Analytics: Later provides detailed analytics for all of your social media posts, including engagement, reach, and impressions. You can also track your progress over time and see how your posts are performing compared to your competitors.
• Reporting: Later offers a variety of reporting options to help you track your progress and measure the success of your social media campaigns.
• Content curation: Later allows you to easily find and share content from other sources, including blogs, news articles, and images.
• Team collaboration: Later allows multiple team members to collaborate on social media campaigns.

Facebook Ads Manager offers a more limited range of features than Later, but it does offer some unique features that may be valuable for businesses that run Facebook ads.

• Ad creation: Facebook Ads Manager allows you to create and manage Facebook ads, including targeting, budgeting, and scheduling.
• Audience insights: Facebook Ads Manager provides detailed insights into your target audience, including demographics, interests, and behaviors.
• Conversion tracking: Facebook Ads Manager allows you to track conversions from your Facebook ads, such as purchases, leads, and website visits.

Pricing

Later offers a variety of pricing plans, starting at $9 per month for the Basic plan. The Premium plan costs $19 per month and the Advanced plan costs $29 per month. Facebook Ads Manager is free to use, but you will need to pay for any Facebook ads that you run.

Which tool is right for you?

The best tool for your business will depend on your specific needs and budget. If you need a tool that offers a wide range of features, including scheduling, analytics, and reporting, then Later is a good option. If you need a tool that is specifically designed for managing Facebook ads, then Facebook Ads Manager is a good option.

Conclusion

Later and Facebook Ads Manager are both powerful social media management tools. The best tool for your business will depend on your specific needs and budget. If you need a tool that offers a wide range of features, then Later is a good option. If you need a tool that is specifically designed for managing Facebook ads, then Facebook Ads Manager is a good option.