Comparing Social Media Ad Giants: Later vs. Twitter Ads

Tunica Tech

Tunica Tech

5 min read

July 6

Later vs Twitter Ads

Introduction

Later and Twitter Ads are two of the most popular social media management tools on the market. Both tools offer a variety of features to help businesses manage their social media accounts, including scheduling posts, tracking analytics, and running ads.

However, there are also some key differences between the two tools. In this article, we'll compare Later and Twitter Ads head-to-head to help you decide which tool is right for your business.

Features

Later

  • Schedule posts to multiple social media platforms, including Instagram, Facebook, Twitter, and Pinterest
  • Track analytics for your social media posts
  • Run ads on Instagram and Facebook
  • Manage multiple social media accounts
  • Collaborate with team members

Twitter Ads

  • Run ads on Twitter
  • Target your ads to specific audiences
  • Track the performance of your ads
  • Create custom ad campaigns
  • Use Twitter's advanced targeting options

Pricing

Later

  • Free plan: Up to 30 scheduled posts per month
  • Growth plan: $15 per month for up to 100 scheduled posts per month
  • Premium plan: $20 per month for up to 200 scheduled posts per month
  • Advanced plan: $40 per month for up to 1,000 scheduled posts per month

Twitter Ads

  • Self-serve platform: You set your own budget and target your ads
  • Managed service: Twitter manages your ads for you

Ease of Use

Later

Later is a user-friendly tool that is easy to get started with. The interface is clean and intuitive, and the scheduling process is simple. Later also offers a variety of helpful tutorials and resources to help you get the most out of the tool.

Twitter Ads

Twitter Ads can be more difficult to use than Later, especially for beginners. The interface is not as intuitive, and there are more features and options to learn. However, Twitter Ads does offer a variety of resources to help you get started, including tutorials and webinars.

Customer Support

Later

Later offers excellent customer support. The team is responsive and helpful, and they are always willing to go the extra mile to help you solve any problems.

Twitter Ads

Twitter Ads customer support is not as good as Later's. The team is not as responsive, and they are not always able to resolve problems quickly.

Which Tool is Right for You?

The best tool for your business depends on your specific needs. If you need a tool that is easy to use and offers a variety of features, then Later is a good option. If you need a tool that is specifically designed for running ads on Twitter, then Twitter Ads is a good option.

Here is a table that summarizes the key differences between Later and Twitter Ads:

Feature Later Twitter Ads
Scheduling posts Yes No
Tracking analytics Yes Yes
Running ads Yes (Instagram and Facebook) Yes (Twitter)
Managing multiple accounts Yes Yes
Collaborating with team members Yes No
Pricing Free plan available Self-serve and managed service options
Ease of use Easy to use Can be difficult for beginners
Customer support Excellent Not as good as Later's

Conclusion

Later and Twitter Ads are both powerful social media management tools. The best tool for your business depends on your specific needs. If you need a tool that is easy to use and offers a variety of features, then Later is a good option. If you need a tool that is specifically designed for running ads on Twitter, then Twitter Ads is a good option.

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