LinkedIn Ads vs YouTube Ads: Which Is Right for Your Business?

LinkedIn and YouTube are two of the most popular online advertising platforms, each with its own unique strengths and weaknesses. In this article, we'll compare LinkedIn Ads and YouTube Ads to help you decide which platform is right for your business.

Target Audience

LinkedIn

LinkedIn is a professional networking site, so its users are typically business professionals. This makes LinkedIn Ads a great option for businesses that target other businesses (B2B) or professionals who make purchasing decisions within their organizations.

YouTube

YouTube is a video-sharing platform, so its users are typically consumers who are looking for entertainment or information. This makes YouTube Ads a great option for businesses that target consumers (B2C) or businesses that want to build brand awareness.

Ad Formats

LinkedIn

LinkedIn Ads offers a variety of ad formats, including:

Text ads

Display ads

InMail ads

Carousel ads

Video ads

YouTube

YouTube Ads offers a variety of ad formats, including:

Skippable video ads

Non-skippable video ads

Bumper ads

Overlay ads

Sponsored cards

Pricing

LinkedIn

LinkedIn Ads are priced on a cost-per-mile (CPM) or cost-per-click (CPC) basis. The average CPM for LinkedIn Ads is between $6 and $12. The average CPC for LinkedIn Ads is between $2 and $5.

YouTube

YouTube Ads are priced on a cost-per-view (CPV) or cost-per-thousand impressions (CPM) basis. The average CPV for YouTube Ads is between $0.03 and $0.10. The average CPM for YouTube Ads is between $5 and $15.

Results

LinkedIn

LinkedIn Ads can be very effective for generating leads and driving traffic to your website. In fact, LinkedIn Ads have been shown to convert at a rate of up to 5%.

YouTube

YouTube Ads can be very effective for building brand awareness and driving sales. In fact, YouTube Ads have been shown to increase brand awareness by up to 30%.

Which Platform Is Right for Your Business?

The best way to decide which platform is right for your business is to consider your target audience, your budget, and your desired results.

If you're targeting B2B customers or professionals, and you're looking to generate leads or drive traffic to your website, then LinkedIn Ads is a great option.

If you're targeting consumers, and you're looking to build brand awareness or drive sales, then YouTube Ads is a great option.

Of course, you don't have to choose one platform over the other. You can use both LinkedIn Ads and YouTube Ads to reach your target audience and achieve your marketing goals.