Battle of the Market Intelligence Titans: Similarweb vs Euromonitor

Battle of the Market Intelligence Titans: Similarweb vs Euromonitor
Tunica Tech

Tunica Tech

3 min read

May 13

Comparing Similarweb and Euromonitor: A Comprehensive Analysis

Similarweb and Euromonitor are two well-known companies that provide market research and intelligence services. Both companies offer a range of products and solutions that help businesses make informed decisions. However, there are several key differences between the two that businesses should consider when choosing between them. In this article, we will compare Similarweb and Euromonitor in terms of their history, services, pricing, and customer reviews to help you make an informed decision.


Similarweb was founded in 2007 by Or Offer in Tel Aviv, Israel. The company started as a web analytics tool and has since expanded its services to include market intelligence, competitive analysis, and audience insights. Today, Similarweb has offices in Tel Aviv, London, New York, San Francisco, and Tokyo and serves customers in over 190 countries.

On the other hand, Euromonitor was founded in 1972 by Michael D. Schlein in London, UK. The company initially focused on publishing market research reports for the packaging industry and has since expanded its services to cover a wide range of industry sectors, including consumer goods, services, and healthcare. With over 13 offices worldwide, Euromonitor serves clients in over 850 markets.


One of the main differences between Similarweb and Euromonitor is the services they offer. Similarweb's flagship product is its website traffic analysis tool, which provides data on website traffic, search rankings, and keyword analysis. The company also offers a suite of market intelligence tools, including digital marketing intelligence, audience analysis, and website performance management.

Euromonitor, on the other hand, specializes in global market research and analysis. The company's flagship product is Passport, a comprehensive database that provides data and insights on industries, economies, and consumer lifestyles. Euromonitor also offers custom research services and consulting for clients who require a more tailored approach.


The pricing structures for Similarweb and Euromonitor are quite different. Similarweb offers a freemium model, with a free basic version of its website traffic analysis tool and paid subscriptions for its market intelligence tools. The pricing for these subscriptions is customized based on the company's needs and the features they require.

On the other hand, Euromonitor follows a subscription-based model for its Passport database, with different pricing tiers based on the number of users and the level of access. The company also offers single-purchase reports for those who do not require a subscription.

Customer Reviews

When it comes to customer reviews, both Similarweb and Euromonitor have received positive feedback from their clients. Similarweb has an average rating of 4.6 out of 5 on Trustpilot, with users praising its user-friendly interface and accurate data. However, some users have complained about the limitations of the free version and the high pricing of the paid subscriptions.

Euromonitor has an average rating of 4.3 out of 5 on Trustpilot, with users highlighting its comprehensive and reliable market data. However, some users have criticized the complexity of the Passport database and its high subscription pricing.


In conclusion, Similarweb and Euromonitor are both reputable market research companies with a wide range of services to offer. Similarweb focuses on website traffic analysis and market intelligence, while Euromonitor specializes in global market research and analysis. The pricing structures and customer reviews for both companies vary, so it is essential to carefully consider your business's needs and budget before choosing between them. Ultimately, the right choice will depend on your specific research requirements and budget constraints.

Need Help With Similarweb?

Setup a Quick Call now.

Get in Touch With Us

Share Your Details for Tailored Support