Battling for Demographic Dominance: SparkToro vs. Euromonitor

Battling for Demographic Dominance: SparkToro vs. Euromonitor
Tunica Tech

Tunica Tech

4 min read

May 11

A Comparison of SparkToro and Euromonitor

As the business landscape continues to evolve and become increasingly competitive, companies have turned to data and analytics tools to gain insights and stay ahead of their competition. Two popular tools used for this purpose are SparkToro and Euromonitor. In this article, we will compare these two platforms in terms of their features, capabilities, and target audience.

Overview of SparkToro

Founded in 2018 by Rand Fishkin and Casey Henry, SparkToro is a SaaS platform that provides audience intelligence for marketers and businesses. The tool helps marketers identify and understand their target audience's behavior, interests, and preferences across different online channels.

Overview of Euromonitor

Euromonitor is a global market intelligence company that has been providing data and insights since 1972. The company offers a range of market research and consumer insights solutions through its platform, Passport, to help businesses make more informed decisions.


Both SparkToro and Euromonitor offer a variety of features to their users, though their focus and approach differs.

SparkToro Features

  • Audience Intelligence: SparkToro has a robust audience intelligence feature that collects data from various online sources, such as social media, blogs, and podcasts, to provide insights on the target audience's behavior, interests, and preferences.
  • Competitor Analysis: The platform allows users to compare their audience with their competitors' and view their audience overlap.
  • Content Analysis: SparkToro's content analysis feature helps users understand which online channels their target audience is most active on, as well as the type of content that resonates with them.
  • Customizable Reports: The tool allows users to create customized reports that can be easily shared with other team members or stakeholders.

Euromonitor Features

  • Market Research: Euromonitor offers market research reports on various industries, including consumer goods, services, and technology, to help businesses understand and assess market dynamics and opportunities.
  • Consumer Insights: The platform provides consumer insights through surveys, interviews, and focus groups to help companies understand their target audience's attitudes, behaviors, and preferences.
  • Data Visualization: Euromonitor has a robust data visualization feature that presents data in an easy-to-understand format, making it easier for businesses to identify trends and patterns.
  • Forecasting: The platform offers forecasting capabilities to help businesses make informed decisions based on projected market developments and trends.

Target Audience

The target audience for SparkToro and Euromonitor varies based on the type of features and services they offer.

SparkToro: The platform is primarily aimed at marketers, entrepreneurs, and businesses looking to gain insights into their target audience and improve their marketing strategies.

Euromonitor: The platform caters to a broader audience, including businesses of all sizes, market researchers and analysts, and industry professionals. Its consumer insights solutions are also beneficial for marketing teams.


SparkToro and Euromonitor have different pricing models based on the features and services they offer.

SparkToro: The platform has three pricing tiers - Basic, Standard, and Premium. The Basic plan starts at $150/month and includes basic audience intelligence and content analysis features. The Standard plan starts at $300/month and adds competitor analysis and custom reporting. The Premium plan starts at $800/month and includes all features from the Standard plan, plus access to SparkToro's API and an unlimited number of custom reports.

Euromonitor: The platform offers tiered pricing based on the number of users, with its most popular subscription starting at $14,000/year for a single user. This option includes access to all market research and consumer insights reports, as well as data visualization and forecasting capabilities.


Both SparkToro and Euromonitor offer integrations with various tools and platforms to make data sharing and analysis more seamless.

SparkToro: The platform offers integrations with popular tools like Google Analytics, Google Sheets, and HubSpot, among others. It also has an API that allows for custom integrations with other software.

Euromonitor: The platform has partnerships with various third-party data providers, including Mintel and Nielsen, to enhance its market research and consumer insights capabilities. It also offers an API to enable seamless integration with other software.

Customer Support

SparkToro and Euromonitor both offer customer support to help users navigate their platforms and make the most out of their features and services.

SparkToro: The platform has a knowledge base, email support, and a community forum for users to ask questions and share insights with other users. It also offers email onboarding and demo calls to help new users get started.

Euromonitor: The platform offers 24/7 support through phone, email, and live chat for its subscription users. It also has a dedicated team to assist with data requests and custom projects.

Final Thoughts

SparkToro and Euromonitor are powerful tools that offer valuable insights for businesses looking to understand their target audience and make data-driven decisions. Both platforms have their unique features and target different audiences, making it essential to consider your business's specific needs and budget when choosing between the two. Ultimately, the right choice will depend on your company's goals and objectives and the type of insights and support you require.

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