Survey Showdown: Comparing Typeform and Google Surveys

Survey Showdown: Comparing Typeform and Google Surveys
Tunica Tech

Tunica Tech

5 min read

May 19

Forming Your Surveys: A Comparison of Typeform and Google Surveys

When it comes to collecting feedback or gathering data, online surveys have become an increasingly popular tool. With the rise of technology, surveys have become more accessible, user-friendly, and efficient. Two popular options for creating online surveys are Typeform and Google Surveys. In this article, we will dive into the similarities and differences between these two platforms and help you determine which one best suits your needs.

Overview of Typeform and Google Surveys

Typeform is a survey and form builder software that allows users to create interactive and engaging surveys. It is known for its sleek, modern design and user-friendly interface. Typeform offers a variety of question types, including multiple-choice, open-ended, and rating scales. Users can also customize their surveys with images, videos, and formatting options.

Google Surveys, on the other hand, is a market research platform that collects data through online surveys. It is a part of the Google Analytics suite and is designed for businesses and marketing professionals. With Google Surveys, users can create simple or complex surveys, select their target audience, and analyze the results in real-time.

Simplicity and Ease of Use

One of the first things to consider when choosing a survey platform is its simplicity and ease of use. After all, you want a tool that is user-friendly and does not require a steep learning curve. Both Typeform and Google Surveys excel in this aspect.

Typeform's interface is sleek and modern, making it easy for even non-tech-savvy users to create surveys. Users can simply drag and drop questions to rearrange their order or use pre-made templates for quick survey creation. It also offers a live preview feature that allows users to see how their survey will look before publishing it.

Google Surveys also boasts a user-friendly interface, with a step-by-step guide to creating surveys. Users can choose from a range of question types, and the platform will automatically format and display the survey for the best user experience. Additionally, Google Surveys offers a built-in randomizer function to eliminate bias in responses.

Question Types and Customization

When it comes to question types and customization options, Typeform and Google Surveys both have their strengths and weaknesses.

Typeform offers a wide variety of question types, including multiple-choice, open-ended, ranking, and file uploads. Users can also add images and videos to make their surveys more visually appealing. However, Typeform's free plan only allows for basic customization and limited question types.

Contrastingly, Google Surveys has fewer question types available, mainly consisting of multiple choice and text-based questions. However, it makes up for this by offering advanced customization options such as custom fonts, colors, and logos. It also allows users to add custom code for more advanced formatting.

Data and Analysis

After collecting responses from your survey, the next step is analyzing and interpreting the data. Both Typeform and Google Surveys offer tools for data analysis, but they are quite different.

Typeform provides real-time, visual reports with graphs and charts to help users understand their data. It also offers features such as filters and comparisons to help users analyze their data effectively.

Google Surveys, on the other hand, offers more robust data analysis tools, including cross-tabulation and regression analysis. It also provides demographic data about survey respondents, allowing businesses to target their audience more effectively.


Another critical factor to consider when choosing a survey platform is pricing. Here's how Typeform and Google Surveys compare in terms of cost:

Typeform offers a free plan with limited features, but they also have three paid plans starting at $35 per month. The premium plans offer additional features, such as advanced reporting and integrations with other tools.

Google Surveys, on the other hand, charges based on the number of responses received. They offer a pay-as-you-go option starting at $0.10 per response or a flat monthly fee of $1,500 for unlimited responses. This pricing model is more suitable for businesses and marketing professionals who conduct a high volume of surveys.


Integrations allow for seamless data transfer between different tools and platforms. Both Typeform and Google Surveys offer integrations with various apps and tools.

Typeform has a dedicated integration library with over 500 apps, including popular ones like Google Sheets, Mailchimp, and Hubspot. These integrations allow users to automate their workflows and analyze data more efficiently.

Google Surveys, as a part of the Google Analytics suite, easily integrates with other Google products, including Google Sheets, Google Forms, and Google Data Studio. This makes it a powerful tool for businesses looking for an all-in-one analytics solution.


When encountering issues or needing assistance with the platform, reliable support is crucial. Here's how Typeform and Google Surveys compare in this aspect:

Typeform offers 24/7 email support for all paid plans, and live chat support is available for users on the PRO plan. The free plan only offers support through the Typeform community forum.

Google Surveys provides email support for technical issues and chat support for billing inquiries. They also have a comprehensive help center with tutorials and guides for self-help.

The Verdict

In conclusion, both Typeform and Google Surveys are excellent survey platforms that offer unique features and benefits. Typeform is better suited for individuals and small businesses looking for a user-friendly interface and sleek design. On the other hand, Google Surveys is more suitable for businesses and marketing professionals looking for more advanced features and data analysis tools.

Ultimately, the choice between Typeform and Google Surveys will depend on your specific needs and requirements. We recommend taking advantage of their free trial options to test out the platforms and decide which one better aligns with your goals.

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