Battle of the Survey Giants: A Comparison of Typeform and Qualtrics

Battle of the Survey Giants: A Comparison of Typeform and Qualtrics
Tunica Tech

Tunica Tech

5 min read

April 26

Typeform vs Qualtrics: A Detailed Comparison

Typeform and Qualtrics are two popular survey and data collection platforms that are used by businesses and organizations of all sizes. While they both serve the same purpose, there are some significant differences between the two. In this article, we will dive into a detailed comparison of Typeform and Qualtrics to help you understand which one is better suited for your needs.

What is Typeform?

Founded in 2012, Typeform is a Spanish software company that offers online forms and surveys for data collection. Its main aim is to make the process of creating and filling out forms more conversational and engaging. Typeform is known for its intuitive drag-and-drop interface, beautiful design, and user-friendly features.

What is Qualtrics?

In contrast, Qualtrics was founded in 2002 and is an advanced survey and data collection tool that offers a wide range of features for collecting and analyzing data. It is widely used by organizations for customer and employee feedback, market research, and academic research.

User Experience

When it comes to user experience, Typeform takes the lead. Its drag-and-drop builder makes it easy to create visually appealing and interactive forms without any coding knowledge. It also offers a preview mode to see how the form will look to respondents before publishing it. Typeform’s interface is modern and user-friendly, making it a popular choice among small businesses and startups.

On the other hand, Qualtrics has a steeper learning curve, and the interface can feel overwhelming for first-time users. Its features and customization options can be confusing, and it requires some time to get accustomed to the platform. However, once you get the hang of it, Qualtrics offers advanced options for creating surveys and collecting data.

Survey Types

Typeform offers a variety of survey types, including multiple choice, rating scales, and open-ended questions. It also has unique question types such as picture choice, number ratings, and opinion scales. Typeform is best suited for short and simple surveys that are visually appealing and engaging for respondents.

On the other hand, Qualtrics has a wide range of survey types and question types such as choice, text entry, matrix, and drag and drop. It also offers advanced options for logic and branching, making it suitable for complex surveys and research studies.

Customization Options

Typeform is known for its beautiful and customizable forms. It offers several themes, fonts, and color schemes, making it easy to create a visually consistent and appealing form. It also allows for customization of the Thank You screen, which is shown to respondents upon completing the form.

Qualtrics, on the other hand, offers a more robust set of customization options. It allows for custom CSS and HTML, which means that the possibilities for customization are endless. This makes it more appealing for businesses and organizations that require branded and fully customized surveys.


Typeform offers several integrations with popular tools and platforms such as Google Analytics and Slack. It also has a direct integration with Google Sheets, which allows for easy data export. However, it does not have an API, which means that the integrations are limited.

Qualtrics, on the other hand, offers a wide range of integrations, including CRM tools, analytics software, and social media platforms. It also has an API that allows for easy integration with other tools and platforms. This makes Qualtrics a more flexible and versatile option for businesses and organizations that require extensive data management.


Typeform offers a free version with limited features and a paid version starting at $35 per month. The cost increases based on the number of responses and advanced features included in each plan. Typeform also offers a 25% discount for non-profit organizations.

Qualtrics offers a free trial and a quote-based pricing model. This means that the cost varies depending on the features and customization options required by the user. It is more expensive than Typeform, making it more suitable for larger organizations that require advanced survey features.

Customer Support

Typeform offers email support for its users, and paid plans come with priority support. It also has a comprehensive Knowledge Base and a community forum for users to get their queries resolved.

Qualtrics, on the other hand, offers email, chat, and phone support for its users. It also has a detailed Knowledge Base, community forum, and online training resources for users to get help with the platform.


Typeform has standard security features, such as SSL encryption and data encryption at rest. It also offers GDPR-compliant forms for businesses that operate in Europe.

Qualtrics has advanced security features such as Single Sign-On (SSO) and Multi-Factor Authentication (MFA). It is also Privacy Shield certified, making it a suitable option for businesses that require strict security measures for their data.

Final Verdict

Typeform and Qualtrics are both powerful tools for survey and data collection, but they cater to different needs. Typeform is a user-friendly and visually appealing platform, suitable for small businesses and startups that require basic data collection. On the other hand, Qualtrics is a more advanced and customizable tool best suited for larger organizations that require in-depth data analysis and management.

Whichever platform you choose, it is essential to consider your organization’s needs and goals before making the final decision. We hope this comparison has helped you understand the differences between Typeform and Qualtrics and has enabled you to make an informed decision for your data collection needs.

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