Battle of the Business Tools: Comparing Typeform and Statista

Battle of the Business Tools: Comparing Typeform and Statista
Tunica Tech

Tunica Tech

5 min read

April 27

Forming Insights: A Comparison of Typeform and Statista

In the fast-paced world of data and research, having the right tools can make all the difference. Two popular options in this space are Typeform and Statista, both offering their own unique advantages and features. In this comparison, we'll take a closer look at the key differences between these two platforms to determine which one may be the best fit for your needs.


Typeform is a versatile form-building and data collection tool. It prides itself on its sleek and modern design, making forms feel more like conversations. With features like logic jumps, customizable themes, and easy integration, Typeform has become a go-to solution for many businesses and organizations looking to gather insights from their audience.

On the other hand, Statista is an online portal for market and consumer data, statistics, and studies. Founded in 2007, it has quickly become a leading source for highly researched and curated data, covering over 170 industries from over 150 countries. Its subscribers include top companies, universities, and media outlets, making it a reputable and reliable source for data-driven decision-making.

User Interface and Experience

Typeform and Statista both boast sleek and modern user interfaces. However, their purposes and functions are quite different. Typeform's interface is clean, intuitive, and easy to navigate. Building a form is as simple as dragging and dropping elements and customizing them to your liking. Its conversational design approach makes forms more engaging and user-friendly, resulting in higher completion rates.

Statista's interface, on the other hand, is more data-centric. Its homepage features a search bar where users can type in keywords or industries to find relevant data. The platform offers various data sets in the form of charts, graphs, and infographics, making it visually appealing and easy to digest. Navigating and filtering through data is also straightforward, with options to refine by country, industry, or statistics type.

Features and Functionality

Typeform's main features include the ability to add images, videos, and logic jumps to forms, as well as customization options for themes and branding. It also offers a variety of question types, including multiple choice, open-ended, and rating scales. Its reports section provides a comprehensive look at form responses, including statistics, charts, and graphs that can be exported and shared. Typeform also integrates with popular platforms like Google Sheets, Slack, and Mailchimp, making it convenient for data management and automation.

On the other hand, Statista's main feature is its extensive database of researched and curated data. It offers access to over 1 million statistics, forecasts, and industry reports. Users can break down data and filter by specific topics or industries, making it a highly customizable tool. Subscribers also have the option to create their own data charts using the platform's Chart Generator tool. Additionally, Statista offers a news section where users can stay up-to-date with the latest industry trends and insights.


Typeform offers a free basic plan, with limited features and a 10-question limit per form. Its paid plans start at $35 per month for the Essentials plan, which includes unlimited questions, responses, and logic jumps. The Professional plan, at $50 per month, adds features like custom thank you screens and payment integration. Typeform also has a Premium plan for $70 per month, geared towards larger teams and organizations, with features like advanced logic and priority support.

Statista operates on a subscription-based model, with a free basic plan and various premium options. While the basic plan offers limited access to data, the premium plans provide unlimited access to data sets and reports. The most popular premium option is the Corporate plan, priced at $49 per month. It offers features like priority support, downloading of full data sets, and citation options for data usage. Additionally, Statista also offers add-ons like consulting services and customized reports for an additional fee.

Support and Resources

Typeform's website offers a comprehensive knowledge base with tutorials, articles, and frequently asked questions. Its support team is also available via email and chat for technical assistance. Additionally, users on paid plans have access to priority support, with shorter response times. Typeform also has a community forum where users can engage with each other and share insights and tips.

Similarly, Statista's website offers an extensive resources section, including tutorials, articles, and webinars. Subscribers also have access to a dedicated client services team for any technical inquiries. Additionally, Statista offers a client success manager for premium subscribers, providing personalized support and guidance. It also has a blog section covering the latest market and consumer trends.


Typeform and Statista both offer valuable tools for data and research purposes, with a focus on user experience and expertly curated information. While Typeform is a great option for businesses and organizations looking to engage with their audience and gather data, Statista is a more comprehensive platform for market research and data-driven decision-making. Ultimately, the choice between these two platforms will depend on your specific needs and budget.

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