How to Maximize Market Analysis with Euromonitor: Tips and Tricks for Effective Research and Insights

How to Maximize Market Analysis with Euromonitor: Tips and Tricks for Effective Research and Insights
Tunica Tech

Tunica Tech

5 min read

April 18

Using Euromonitor for Market Research: An Overview

Euromonitor is a leading provider of market research reports and data, offering insights and analysis on various industries and countries around the world. With over 45 years of experience, Euromonitor is a trusted source of market intelligence for businesses, governments, and academic institutions.

In this guide, we will discuss how to use Euromonitor for market research, the types of data and reports available, and the key features and tools that you can take advantage of. By the end, you will have a better understanding of how Euromonitor can help you make informed business decisions and stay ahead of the competition.

Understanding Euromonitor's Coverage

Euromonitor's coverage spans across various industries, including consumer goods, retailing, travel and tourism, and more. They provide data and analysis for over 200 countries and regions, giving you a comprehensive view of the global marketplace.

Some of the major industries covered by Euromonitor include:

  • Consumer Goods: This category covers a wide range of products, including food and beverages, beauty and personal care, household goods, pet care, and more.

  • Retailing: Euromonitor offers insights on both traditional and online retailing, including trends, market size, competitive landscape, and consumer behavior.

  • Travel and Tourism: With data on accommodation, transportation, and tourist attractions, Euromonitor's travel and tourism reports can help businesses and governments understand the industry and its potential.

  • Services: Euromonitor also provides data and analysis on industries such as education, healthcare, financial services, and professional services.

In addition to these major industries, Euromonitor also covers other emerging and niche markets, giving users a well-rounded view of the global economy.

Types of Reports and Data Available

Euromonitor offers a wide range of reports, including country reports, company profiles, market forecasts, and more. These reports are designed to provide comprehensive insights and analysis, helping businesses and organizations make informed decisions.

Some of the types of reports and data available on Euromonitor's platform include:

  • Market Analysis and Trends: These reports provide an overview of a particular industry, its size and growth potential, key drivers and challenges, and emerging trends that businesses should be aware of.

  • Competitive Landscape: Euromonitor's competitive landscape reports offer insights on key players in a particular industry, their market share, and strategies for growth and success.

  • Market Forecast: These reports provide future projections of market demand, size, and potential growth, helping businesses plan ahead and make strategic decisions.

  • Consumer Insights: Euromonitor also offers data and analysis on consumer behavior and preferences, helping businesses understand their target audience and tailor their products and services accordingly.

In addition to these reports, Euromonitor also offers detailed data and statistics, including market sizes, company sales figures, and market shares, which can be customized and exported for further analysis.

Key Features and Tools

Euromonitor's platform offers several features and tools that make it easy for users to access and utilize the data and reports available. Some of the key features to take note of include:

  • Search Functionality: Euromonitor's search function allows users to quickly find reports and data by industry, country, and keyword. This can save time and effort, especially when looking for specific information.

  • Customization and Exporting: Users can customize reports and data to fit their specific needs and export them in different formats, such as Excel, PDF, and PowerPoint. This makes it easy to incorporate Euromonitor's insights into presentations and reports.

  • Interactive Dashboards: Euromonitor's interactive dashboards allow users to visualize data and compare different markets or companies. These visualizations help to make complex information more digestible and actionable.

  • Alerts and Notifications: Users can set up alerts and notifications to be notified of new reports or updates in their areas of interest. This ensures that you are always up-to-date with the latest market trends and insights.

Using Euromonitor for Market Research - A Step-by-Step Guide

Now that you have a better understanding of Euromonitor and its features, here is a step-by-step guide on how to use it for market research:

Step 1: Log in to Euromonitor's platform with your username and password. If you do not have an account, you can sign up for a free trial or purchase a subscription.

Step 2: Once logged in, you can either use the search function to find reports and data or browse through the categories on the homepage to find the industry or country you are interested in.

Step 3: Once you have found a report or data set, you can click on it to access more details. If you are interested in purchasing the report, click on the "Buy Now" button and follow the prompts to complete your purchase.

Step 4: After purchasing a report, you can customize it by selecting specific data points or regions to include. You can also choose the format in which you want the report to be delivered.

Step 5: Use the interactive dashboards to visualize and compare data from different markets or companies. You can also export these visualizations for future reference.

Step 6: Set up alerts and notifications to stay updated on new reports or updates in your areas of interest.

Congratulations! You are now equipped with the knowledge and tools to make the most out of Euromonitor for your market research needs.


Using Euromonitor for market research can provide valuable insights and help businesses and organizations make informed decisions. With its comprehensive coverage, user-friendly platform, and customizable features, Euromonitor is a valuable tool for anyone looking to stay ahead in today's competitive market.

Take advantage of Euromonitor's reports and data to gain a deeper understanding of your industry, competitors, and target market. With the right information and tools, you can establish a strong foundation for business success.

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