Mastering Statista: A Comprehensive Guide to Utilizing the Ultimate Digital Data Platform

Mastering Statista: A Comprehensive Guide to Utilizing the Ultimate Digital Data Platform
Tunica Tech

Tunica Tech

5 min read

April 20

How to Use Statista for Market Data and Statistics

Statista is one of the leading sources of market and consumer data, offering over 1.5 million statistics and reports from more than 18,000 sources. With its user-friendly interface and easy-to-use tools, Statista is the go-to resource for businesses, researchers, and professionals seeking reliable market insights. In this guide, we will walk you through how to use Statista to access and analyze market data and statistics.

Step 1: Creating an Account

The first step to using Statista is creating an account. While it is possible to browse some of the data and reports without registering, creating an account will give you access to advanced features and personalized recommendations.

To create an account, simply click on the "My Statista" button in the top right corner of the homepage. You will be prompted to enter your email address, name, and create a password. You can also sign up using your Google or Facebook account. Once you have filled in the necessary information, click on the "Sign up" button.

Step 2: Browsing and Searching for Data

After creating an account, you will be redirected to the homepage of Statista. Here, you can browse through various categories of data by clicking on the main menu at the top of the page. The main categories include industries, topics, countries, and consumer markets.

Alternatively, you can use the search bar at the top of the page to search for specific data or reports. You can enter keywords, company names, or industry names to find relevant information. The autocomplete function will help you find what you are looking for quickly.

Step 3: Accessing Reports and Statistics

Once you have found the data or report you are interested in, you can access it by clicking on the title. This will lead you to a detailed page with an overview of the data and additional information, such as the source, date of publication, and related statistics or reports.

If the data or report is available for download, you will see a "Download" button on the right side of the page. You can choose to download the data in various formats, including Excel, PowerPoint, and PDF. Some reports may require you to purchase a subscription to access them.

Step 4: Using Interactive Charts

Statista also offers interactive charts that allow you to visualize and analyze data in a dynamic way. These charts can be accessed by clicking on the "Chart" tab under the data title. You can customize the charts by selecting different variables, changing the type of chart, or adding annotations. You can also download these charts for presentation purposes.

Step 5: Creating Customized Infographics

Another feature that makes Statista stand out is its infographic maker. With this tool, you can create customized infographics using data from the Statista database. To access the infographic maker, click on the "Infographics" tab on the homepage. From there, you can choose from a variety of templates and add your own data and visuals to create informative and visually appealing graphics.

Step 6: Saving and Organizing Data

As you browse through the database and find data that is relevant to your research or business, you can save it for future reference. To do this, click on the "Save" button on the right side of the data or report page. This will add the data to your personal library, which can be accessed by clicking on the "My Statista" button and selecting "My Library." Here, you can organize your saved data and reports into folders for easy access.

Aside from accessing data and reports, Statista also offers industry overviews and market analyses. To access this information, click on the "Industries" tab on the homepage. From here, you can browse through various industries and select the one you are interested in. The industry overview provides comprehensive market insights, including market size, key players, and future trends. You can also view related statistics and reports on this page.

Step 8: Collaborating with Colleagues

Statista also offers a feature for collaboration with colleagues or team members. You can invite others to join your workspace by clicking on the "Collaborate" button on the top right corner of the screen. This will allow you and your team to share saved data, reports, and infographics and work on them together.

Step 9: Using the Other Tools and Features

Aside from the main features mentioned above, Statista also offers various additional tools and features to improve your overall experience. These include the "My Downloads" page, where you can access all the reports and data you have downloaded, and the "My Recommendations" page, where you can find personalized recommendations based on your usage history.

Step 10: Contacting the Support Team

If you have any questions or need assistance while using Statista, you can easily contact their support team. On the bottom right corner of the homepage, you will find a chat button where you can reach out to the support team directly. You can also fill out a form under the "Contact Us" tab on the homepage or send an email to


Statista is a powerful tool for accessing and analyzing market data and statistics. With its extensive database, user-friendly interface, and advanced features, it is a must-have resource for anyone seeking reliable market insights. By following the steps outlined in this guide, you can make the most out of Statista and use it to strengthen your business or research. So, sign up for an account and start exploring the world of market data and statistics with Statista.

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