Comparing Statista and Euromonitor: A Deep Dive into Market Research Platforms

Comparing Statista and Euromonitor: A Comprehensive Analysis

Statista and Euromonitor are two well-known market intelligence companies that provide data and insights on various industries and consumer markets. Both companies offer a wide range of research reports, statistics, and analysis to help businesses and individuals make informed decisions. While their goals may seem similar, there are differences in the services they offer, their methodologies, and the types of data they provide. In this article, we will compare Statista and Euromonitor in terms of their history, scope of coverage, research methods, and pricing to help you understand which company best suits your research needs.

History

Statista was founded in 2007 by Friedrich Schwandt and Tim Kröger in Hamburg, Germany. It started as a market research portal, providing statistics and data on various industries, and has since expanded to become a leading provider of market and consumer data. Today, Statista offers over 1.5 million data sets from more than 22,500 sources, making it one of the largest research databases in the world.

On the other hand, Euromonitor was established in 1972 by Robert Senior and George G. Rosenberger in London, UK. Initially, the company focused on publishing market reports, but it later expanded into market research and consumer insights. Euromonitor has a global presence, with offices in 14 countries and a network of over 1,200 analysts and consultants worldwide. It offers over 1 million market research reports and statistics from more than 200 countries, making it one of the most extensive research databases.

Scope of Coverage

One of the major differences between Statista and Euromonitor is their scope of coverage. Statista covers a wide range of industries, including technology, healthcare, finance, and media, while Euromonitor's focus is mainly on consumer goods and services, travel, and retail. Statista's data also includes information on the United States, while Euromonitor's coverage is more global, with a particular emphasis on emerging markets.

Statista's strength lies in its in-house research team that aggregates data from various sources, including government agencies, associations, and businesses. This allows the company to provide up-to-date, reliable, and comprehensive data on different industries. Euromonitor, on the other hand, has a team of expert analysts who conduct primary and secondary research to deliver detailed market reports. This approach allows for a more in-depth analysis of consumer behavior, market trends, and forecasts.

Research Methods

Statista and Euromonitor use different research methods to collect, analyze, and present their data. Statista primarily uses data aggregation and analysis of secondary sources, while Euromonitor combines primary and secondary research. Statista's data is presented in easy-to-digest visuals such as charts, graphs, and infographics, making it ideal for those who prefer a condensed version of information. Euromonitor, on the other hand, provides more detailed market analysis, with a focus on consumer behavior and trends.

Statista also offers an interactive platform that allows its users to customize their data searches and export them in different formats. Euromonitor provides access to its database through its website, but users can also purchase individual reports or subscribe to its services for unlimited access to its data.

Pricing

The pricing structure for Statista and Euromonitor's services differs as well. Statista offers a subscription-based model with three different membership plans starting at $49 per month. Each plan has a different level of access to data and features, with the premium package allowing users to download data in multiple formats and access exclusive content. Euromonitor, on the other hand, has a pay-per-view model for its reports, with prices starting at $500 for a single report. It also offers subscriptions for unlimited access to its reports and data, with prices starting at $5,000 per year.

Final Thoughts

Both Statista and Euromonitor are reputable market intelligence companies that provide valuable insights and data for businesses and individuals. The key difference between the two lies in their scope of coverage, research methods, and pricing. Statista is more suited for those looking for quick and condensed data from various industries, while Euromonitor is ideal for those interested in more detailed analysis and consumer insights. Your choice between the two ultimately depends on your research needs and budget. We hope this comparison has helped you make an informed decision on which company best suits your requirements.