Battle of the Surveys: Exploring the Differences between SurveyMonkey and Euromonitor

Battle of the Surveys: Exploring the Differences between SurveyMonkey and Euromonitor
Tunica Tech

Tunica Tech

4 min read

April 26

Title: Comparison between SurveyMonkey and Euromonitor

SurveyMonkey and Euromonitor are two popular research and data analytics companies that provide insights into various industries and markets. Both companies offer a wide range of services and tools to help businesses make informed decisions. In this article, we will compare these two companies in terms of their history, services, features, and pricing.


SurveyMonkey was founded in 1999 by Ryan Finley and Chris Finley in Portland, Oregon. The company started as a survey tool for busy college students and has since grown into a global platform with over 17 million active users. In 2009, Dave Goldberg joined the team as the CEO and helped the company expand its services and reach. In 2018, SurveyMonkey went public and is now listed on the NASDAQ.

Euromonitor, on the other hand, has a longer history. The company was founded in 1972 by Michael Redican in London, UK. Initially, Euromonitor focused on publishing market research reports on retail industries. Over the years, the company expanded into other industries and countries, and now has 14 offices worldwide.


Both SurveyMonkey and Euromonitor offer a wide range of services to cater to the needs of different businesses. SurveyMonkey's primary service is its online survey platform that allows users to create surveys, collect responses, and analyze results. The platform offers a variety of templates, question types, and customization options to suit different survey needs.

Euromonitor, on the other hand, provides market research and data analytics services to help businesses understand various industries and markets. The company offers reports, dashboards, and data tools to gather and analyze data from different sources such as consumer surveys, market statistics, and company financials. Euromonitor also provides consulting and advisory services to help businesses make strategic decisions.


SurveyMonkey and Euromonitor have distinct features that set them apart from each other. SurveyMonkey's survey platform has advanced features such as skip logic, randomization, and A/B testing to help users create more engaging surveys. The platform also has integrations with popular tools like Salesforce, Tableau, and Microsoft Excel to streamline data management and analysis.

Euromonitor's services come with various features that allow businesses to gather and analyze data effectively. The company offers access to a vast database of information, including market sizes, company performance, and consumer trends, along with forecasting tools to help businesses make future predictions. Euromonitor also has a feature called Passport, which is an online data platform that provides access to all its research and analysis in one place.


Pricing is a significant factor that businesses consider when choosing between two companies. SurveyMonkey offers a free basic plan that allows users to create and send unlimited surveys with up to 10 questions and 100 responses per survey. The company also offers paid plans starting at $32 per month, which includes advanced features and analytics options. The pricing for higher-tier plans depends on the number of users and additional features included.

Euromonitor's pricing varies based on the services and features chosen by businesses. The company offers subscription-based packages for its market research and data analytics services, starting at $5,000 per year. For Passport, the online data platform, businesses can choose from different tiers starting at $45,000. The pricing for consulting and advisory services is available upon request and depends on the project's scope and complexity.


Both SurveyMonkey and Euromonitor provide valuable services and tools to help businesses gather and analyze data. SurveyMonkey's survey platform is ideal for small and medium-sized businesses that require user-friendly and affordable survey solutions, while Euromonitor's services cater to the needs of larger organizations looking for comprehensive market research and data analytics tools. Ultimately, the choice between these two companies depends on the specific needs and budget of the business.


  • SurveyMonkey. (n.d.). Our story. Retrieved from
  • Euromonitor International. (n.d.). History. Retrieved from
  • SurveyMonkey. (n.d.). Features. Retrieved from
  • Euromonitor International. (n.d.). Services. Retrieved from
  • SurveyMonkey. (n.d.). Pricing. Retrieved from
  • Euromonitor International. (n.d.). Passport. Retrieved from

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