Which Platform Reigns Supreme: A Comparison of SurveyMonkey and SparkToro

Which Platform Reigns Supreme: A Comparison of SurveyMonkey and SparkToro
Tunica Tech

Tunica Tech

5 min read

April 25

SurveyMonkey vs SparkToro: The Battle of Insights and Market Research Platforms

In today's rapidly evolving business landscape, the need for accurate market insights and data has become more crucial than ever. To gain a competitive edge, businesses must stay informed about industry trends, customer preferences, and market dynamics. This is where market research platforms come into play, helping businesses make informed decisions and drive growth. Two of the most popular platforms in this space are SurveyMonkey and SparkToro. In this article, we'll compare these two platforms and see how they stack up against each other.

Overview of SurveyMonkey

SurveyMonkey was founded in 1999 and has since become one of the leading names in the market research industry. With over 20 million active users, SurveyMonkey offers a range of tools and features to help businesses collect, analyze, and act on market data. The platform provides various survey formats, including online surveys, polls, and quizzes, with customizable templates for different use cases. Users can also target specific audiences, get real-time results, and visualize data with charts and graphs.

Another key feature of SurveyMonkey is its advanced analytics, which allow users to analyze survey responses and gather insights in real-time. Users can generate reports with customizable filters and compare data sets to identify key trends and patterns. Additionally, SurveyMonkey offers integrations with popular software applications, such as Salesforce and Microsoft Teams, making it easier for businesses to streamline their workflows and share data across teams.

Overview of SparkToro

SparkToro, established in 2018, is a relatively new player in the market research space. Founded by marketing experts Rand Fishkin and Casey Henry, SparkToro aims to provide businesses with a modern, data-driven approach to market research. The platform offers features like audience insights, market trends, and competitive analysis to help businesses make data-backed decisions.

One of the standout features of SparkToro is its audience intelligence tool, which provides detailed demographic and behavioral data for any target audience across different social media platforms. This allows users to understand their target audience's interests, behaviors, and habits, making it easier to create effective marketing strategies. Additionally, SparkToro offers a "Trending Content" feature, which tracks and analyzes social media posts and articles to identify popular content in a specific industry or market.

User Interface and Ease of Use

Both SurveyMonkey and SparkToro offer user-friendly interfaces that make it easy for businesses to navigate and use the platforms. SurveyMonkey's interface is straightforward and organized, making it easy for users to create and customize surveys. Users can also access various features and tools from the main dashboard, simplifying the process of conducting market research.

On the other hand, SparkToro's interface is modern, visually appealing, and easy to navigate. The platform offers a search bar on the main dashboard, allowing users to quickly access audience insights and trending content. Additionally, the platform provides a user-friendly guide that walks new users through its features and functionalities, making it easier for businesses to get started with market research.


Pricing is an essential factor for businesses when considering market research platforms. SurveyMonkey's pricing model includes a free basic plan for individuals and small businesses, with limited features. Its paid plans range from $25 per month to $75 per month, with additional costs for add-on features like advanced analytics and integrations.

SparkToro also offers a free basic plan, with limited features and access to only ten queries per month. Its paid plans start from $149 per month, with additional costs for advanced features like unlimited queries and audience analysis. Although SparkToro's pricing may seem higher than SurveyMonkey's, the platform offers more in-depth market insights and data, making it a better option for businesses looking for advanced market research functionality.

Customer Support

Both SurveyMonkey and SparkToro offer customer support through various channels, including email, phone, and live chat. SurveyMonkey's customer support is available 24/7 for its paid users, while free users can access support through email. The platform also offers a comprehensive help center with FAQs, tutorials, and user guides.

SparkToro's customer support is available through email and live chat, with a maximum response time of two business days. The platform also provides an extensive knowledge base with video tutorials and guides to help users navigate the platform and troubleshoot any issues.

Intended Audience

Both SurveyMonkey and SparkToro cater to different audiences with specific needs. SurveyMonkey is a more comprehensive platform that caters to a wide range of businesses, from small startups to large enterprises. Its user-friendly interface and affordable pricing make it an attractive option for businesses of all sizes.

On the other hand, SparkToro is more suited for marketers, content creators, and agencies looking for audience insights and competitive analysis. Its advanced features and detailed data make it a valuable tool for businesses looking to refine their marketing strategies and reach their target audience more effectively.


In conclusion, SurveyMonkey and SparkToro are both powerful market research platforms, each with their own strengths and target markets. While SurveyMonkey offers a comprehensive set of features and affordable pricing, SparkToro stands out with its advanced audience insights and in-depth data analysis. Ultimately, the choice between these two platforms would depend on businesses' specific needs and priorities. However, one thing is clear - with SurveyMonkey and SparkToro, businesses have access to reliable tools and data to make informed decisions and succeed in the ever-changing business landscape.

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