
Project Type
Web & App DevelopmentIndustry
EdTechService
Product DevDated
2023-02-28TheTimesProwebsitehadinitiallyoperatedonthreeseparatedomainsforearlycareer,executiveeducation,andenterprisesolutions.However,thisresultedinfragmenteduserexperience,makingitdifficultforuserstonavigatethewebsiteefficiently.Toaddressthisissueandenhanceuserexperience,adecisionwasmadetointegrateallthreedomainsintoasingledomain. Theintegrationofthedomainsintoasingleplatformnotonlystreamlinedtheuserexperiencebutalsoensuredbetterleadgeneration.Tofacilitatethis,thewebsitewasdesignedwithseveralclearcalls-to-action(CTA)tocaptureleadseffectively.Additionally,searchengineoptimization(SEO)wasintegratedintothewebsitetoimprovevisibilityandattractrelevanttraffic. Byconsolidatingthedomainsintoasingleplatformandoptimizingitforbetteruserexperience,leadgeneration,andSEO,TimesProhasbeenabletoimproveitsonlinepresenceandprovideaseamlessexperienceforitsusers.
AllthemicroservicesandevenfrontendsystemsareonserverlesssystemsusingAPIGatewaywithLambdasandFargate.AllthejobsmanagedonJenkinswithautomatedtestshelpin100%stabledeployments.

AtTimesPro,thedatabasehasbeendevelopedonStrapithatisaHeadless,SaaS-basedCMS.UsingStrapiallowsthesystemstoachieveascalethatcannotbemanagedwithasimpleSQL-baseddatabase,cost-effectively.

ThefrontendoftheapplicationsisdevelopedwithNextJswherenecessary.RawReactJsallowstheadminfunctionstobebuiltonastrongReactJsframework,whileNextJsgivesthebenefitsofSEOtotheconsumer-facingfunctions.


Ethinos Digital Marketing